3 Techniques to Enhance Memory

The following three tactics help improve your audience's retention of key messages as well as the probability o your audience taking future action.

1) ATTENTION TRIGGERS

These are stimuli that attract and keep audience attention in areas where it matters most. During a presentation the brain typically stops paying attention when it has "habituated a stimulus" meaning we pay less and less attention to things that are predictable. Allow the brain to detect a pattern first, and then break that pattern.

2) MEMORY MAGNETS

These can be visual elements of text or graphics that make content memorable. Use them to appeal to audiences mental models or to build associations. Emotions also drive action and can be memory magnets. when you experience something emotional, the brain encodes a marker. Later, when you see or experience something similar, you remember that feeling. While research show that the human brain is wired to remember stories. It's just as easy for the brain to forgot them.

3) DECISION DRIVERS

It's one thing to get people to pay attention and remember, but will they act on your message in the future? Persuasion requires mastering the skill of appealing to human motivational drivers. Those divers can include thing like achievement, efficiency, autonomy, affiliation, prominence, freedom from worry and other factors. Do some research to determine what drives a particular audience.